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Daily Active Users / Monthly Active Users (DAU/MAU)
Product stickiness metric calculator.
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This tool requires JavaScript to perform calculations client-side. Please enable JavaScript or use the manual calculation formulas provided below.
Daily Active Users (DAU)
Monthly Active Users (MAU)
Calculate Stickiness
DAU/MAU Ratio
20.0%
Standard SaaS Stickiness
Methodology & Formulas
The math behind this tool.